Variable Universal Life Insurance

Want to live better today while still protecting your family’s tomorrow? Variable Universal Life Insurance (VUL) offers flexible coverage, investment potential, and long-term security. It’s not your average life insurance policy—it’s life insurance with growth power.

What Is Variable Universal Life Insurance?

Variable Universal Life Insurance (VUL) is a type of permanent life insurance with both a death benefit and a built-in investment component. Like standard universal life policies, VUL comes with flexible premium payments and the ability to adjust coverage over time.

What sets VUL apart is its investment potential. You can direct the cash value portion of your policy into a variety of subaccounts—similar to mutual funds—including stocks, bonds, and money markets. This gives your policy the opportunity to grow based on market performance.

Because it’s designed solely to provide financial protection in the event of premature death, term life insurance is often the most affordable type of life insurance available in Michigan.

How Does Variable Universal Life Insurance Work?

Each premium you pay is split into two parts:

From there:

When you pass away, your beneficiaries receive the death benefit, which may also include additional accumulated cash value—depending on your policy’s structure.

And because VUL policies are customizable, you can often adjust the death benefit, premium payments, and investment strategy to fit your current goals and risk tolerance.

Benefits of Variable Universal Life Insurance

Lifetime Coverage

Permanent protection for your loved ones

Growth Potential

Your investments could outperform traditional whole life policies

Flexible Structure

Adjust premiums and death benefit as your needs change

Hands-On Control

Choose how your cash value is invested

Borrowing Power

Tap into your cash value to fund life goals—just don’t forget to pay it back

Things to Consider Before Choosing a VUL

Market Risk: Your returns—and your cash value—depend on investment performance. If the market underperforms, so might your policy.
Complexity: VULs require ongoing attention to ensure the policy performs as expected. They're not “set it and forget it.”
Fees: VULs often come with investment management and administrative fees that can eat into returns.

If you’re not comfortable managing investment options or monitoring financial performance, this may not be the ideal insurance path—but we’re here to help you figure that out.